There I was, winding my way through the narrow lanes of the Medina in Tangier, searching for the right storeowner to bargain with for a few packs of Moroccan mint tea. Seemingly all at once, five street vendors surrounded me, trying to get me to buy their (unwanted) wares. At first, you try to be polite. “No, I don’t want that, thanks.” But that just makes you a pushover. So what did I do? I figured if they thought we didn’t share a common language (they were trying to hustle me in English), they might just give up. So I tersely said something along the lines of, “No, I don’t want that,” in Hindi and hoped for the best. I figured, of all the languages I knew, they’d be the least likely to understand that one. And normally, I was right. But on this particular occasion I got the following:
“Naheen chahiye! Naheen chahiye! KUCH KUCH HOTA HAI!!! SHAHRUKH KHAN!!!”
I had underestimated India’s soft power. Joseph Nye, who visited Duke for a lecture recently, is largely responsible for the development of soft power theory, which utilizes culture and values in a nation’s foreign policy in addition to the traditional tools of military engagement, brute force, economic sanctions, etc. Much is made today of the rise of China and how it rescued the world economy from the brink, but I doubt whether, had I said, “I don’t want that,” in Chinese, I would have heard:
“CHAIRMAN MAO!!! GREAT WALL!!! CULTURAL REVOLUTION!!!”
Don’t get me wrong – I’m sure most Moroccans know at least something about China. But through the vehicle of Bollywood and dance, India has made itself infinitely more accessible. We might also include Pakistan in this argument, as there is an increasing amount of cooperation between Pakistani and Indian actors and musicians, although Bollywood is still firmly entrenched in Indian culture. India has managed to tap into world consciousness in a way that China seems to eschew at the moment – through the culturally beloved. From America to Morocco, we all know of Bollywood, Gandhi, and bhangra. And it doesn’t hurt that India has the more friendly façade of a liberal democracy compared with China’s more authoritarian, top-down Politburo. In short, India knows how to market itself well. China may be able to buy the world off, but India can capture its heart. This is an exaggeration, of course, but I can’t help but think that India is be doing itself a huge favor by exporting its national culture as opposed to ominous economic threats. I can’t say that I’m fascinated by Bollywood movies themselves, but their global implication for India has yet to be fully seen.
Ironically, however, the Indian government hasn’t exactly made such great use of this cultural capital. Rarely do we see India taking the bull by the horns in the way that China has done with North Korea, or even Brazil with the Middle East (you can disagree with the outcomes, but you can’t say that these countries lacked initiative). Not even an Olympiad or a World Cup to speak of for Bharat Ma! Personally, if I had one word to describe Indian foreign policy, it would be “reactive.” We in the US are constantly trying to analyze the Indian “response” (read: “reaction”) to climate change, to the economic crisis, to our latest overtures in Pakistan. The last time India may have been a truly global player on the foreign policy stage was during the Cold War, when the US and Russia were vying for Indira Gandhi’s attention. The Cold War!? I mean, let’s think about that for a second. Because, for a nation that has been tapped along with China to be one of the “next big things,” that is…well it’s a damn long time. Even in its own sphere of influence, India keeps a relatively quiet profile. This can be a strategically beneficial choice at times, but, as with the Myanmar debacle a few years back, it can also come across as indicative of a lack of moral fiber.
So there’s the conundrum: all the resources, but none of the initiative. For my part, I’d love to see India become more assertive in foreign affairs. Given that China seems to be diametrically opposed to nearly any effort we undertake, I think India could be a useful voice of compromise and moderation. Meet me halfway, anyone? Also, I tend to view India as America’s cultural ally of sorts, if only because both are in certain ways liberal democratic products of British colonialism. There’s a level of trust America shares with India that will take years, if not decades, to build with China. The trick, however, is for India to resist the belligerent nationalism that has tarnished China’s rise, for it is this very characteristic that has made America so mistrustful of the Asian powerhouse. If China is the aggressor, the India is the (Pak aside) pacifist. Okay, okay, so there was that one time when India joined Club Nuke uninvited. But, hey, we got over that little hiccup because, gosh darn it, we like those Indians! However, joining the America-China tango as merely one more self-interested superpower will destroy the American goodwill India can use to propel it to that very same position. This is all my opinion, of course, but I don’t think I’m the only one who’s voicing something along these lines. So it’ll be interesting to see exactly what kind of path, if any, India chooses to blaze when it comes to international relations during the next few years. On the one hand, America has a frightening amount at stake which depends on India’s cooperation, but, on the other, we do all love a good wild card.
















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